Privacy Policy

Last Updated – November 3, 2023

Kaboo’s Privacy Principles

Kaboo is deeply committed to protecting the privacy of its users, especially children and parents. We believe that everyone has the right to a safe and secure online experience. That’s why we’re committed to the following Privacy Principles:

  1. Transparency and trust: We’re transparent about how we collect, use, and share your personal information. We also believe you should have control over your information.
  2. Educational mission: We’re a company with a mission to help families stay connected and celebrate through meaningful communication. We don’t sell your personal identifiable information to third parties or use it for advertising. 
  3. Child safety: We are constantly improving and pushing for extra precautions to protect the privacy of our youngest app users.

1. What information do we collect?

We collect personal information and usage information when an individual (“Parent” or “You”) uses the App, including:

  • Information you provide to us –  When you send a card or sign up for an account on the Kaboo app, we collect your name, email address, and mailing address. When you click on our email to verify your email address, we will collect your IP address and approximate location at the city or zip code level where you verified the email address. If you choose to establish an account so you may access the App across various devices, we will collect your password. We may collect additional information from you if you contact our technical support team, send us an email, complete a user survey, or otherwise communicate with us.
  • Information you provide about your child and family members – During the process of sending a Kaboo card, we will ask for the mailing address and email registering for an account of the sender and recipient. When registering an account with Kaboo, we ask you to provide the name and age of your child. We would recommend using a nickname for your child under the age of 13 years. We do not allow children under the age of 13 years to create an account with Kaboo. .
  • App usage information we collect when you use the Kaboo app  – We collect information about how you use the App, such as the features you use and the time spent on the App. We associate this information with an internal account ID we assign to you for our internal purposes, including, for example, to help us recognize you across devices you use to access the App and personalize your experience based on your last App use. We may also collect other information from your device(s) such as information on additional devices linked to your account, including any device(s)your child uses to access Kaboo. For example, we may collect information about the device(s) you, and the children accessing our App through your account, use to access the App (e.g., mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, preferred language). We may collect analytics data to help us measure traffic and usage trends for the App and to understand more about the demographics of our users. We use this information to customize the function and appearance of the App based on information related to your account (e.g., the age of your child and your device settings).

2. How we use the information we collect

We use the information we collect to:

  • Operate, maintain, enhance, and provide all of the features of our App.
  • Personalize your experience while using the App, including on various devices you use to access the App. For instance, we may remember your recent activity so we can recommend the most appropriate curriculum and content for you on your next visit.
  • Communicate with you about your account and account activity (such as upcoming occasions, previous interactions) and to respond to inquiries. From time to time, we may also use your information to send you emails about Kaboo and our partners that may be of interest to you.
  • Understand and analyze the usage trends, behaviors, and preferences of our users, to improve the way the App works and looks, and to develop new features and functionality.
  • Maintain, develop, support, and improve our App and other educational products and services.

3. How we share or transfer data to others

We care deeply about the privacy of our users. We do not rent or sell your personal information to third parties for their own purposes without your consent. We share or disclose your personal information only as needed to provide our service and in the following circumstances:

  • Vendors and Service Providers: We may share information with our trusted vendors, third party service providers, and individuals to provide services or products for us or on our behalf, which may include hosting, email delivery, printing and fulfillment services, and business administration or professional services (e.g., legal advisors, accountants). When we share personal information with third party service providers or vendors, these third parties are contractually obligated to maintain the security and confidentiality of that personal information.
  • Aggregate or de-identified information:  We may share information in aggregated and/or anonymous form that cannot reasonably be used to identify any individual.
  • Merger or Sale: If we become involved in a merger, acquisition, bankruptcy, change of control, or any form of sale of some or all of our assets, your personal information may be transferred or disclosed in connection with the business transaction. In such an event, we will make efforts to require the new owner to abide by the terms of this Privacy Policy or to provide notice before your personal information is transferred and becomes subject to a different privacy policy.
  • Other: We may disclose personal information if we have a good faith belief that such disclosure is reasonably necessary to (a) satisfy any applicable law, regulation, legal process, or enforceable governmental request; (b) enforce applicable Terms of Service, including investigation of potential violations thereof; (c) detect, prevent or otherwise address fraud, security or technical issues; (d) protect the rights, property, or personal safety of Kaboo, our users or the public; or (e) as required or permitted by law.

5. How to access, update or delete your personal information

Please contact us at team@sendkaboo.com to update or delete your personal information.

We may not be able to delete information in all instances, such as information retained in technical support logs and other business records. We may retain information which has been de-identified or disassociated with personal identifiers such that it can no longer be used to reasonably identify a particular individual.

Unless we receive a deletion request, we will retain your information for as long as your account is active or as is reasonably useful for operational purposes. For example, we may retain certain data as necessary to prevent fraud or future abuse, for recordkeeping or other legitimate business purposes, or if required by law. We may also retain information which has been de-identified or aggregated such that it can no longer reasonably identify a particular individual. All retained personal information will remain subject to the terms of this Privacy Policy.

6. Our approach to data security

Data security is important to you, and to us. We use certain physical, managerial, and technical safeguards designed to preserve the integrity and security of your personal information and other information we maintain in connection with our App. However, no security system is impenetrable, and we cannot guarantee the security of your personal information. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and will notify you of the security incident in accordance with applicable laws and regulations.

7. How do we protect Children’s Privacy?

The Kaboo app is intended to be used by children under 13 only with the consent and oversight of a parent. Please contact us at team@sendkaboo.com if you believe we have inadvertently collected information from a child under 13 without consent from a parent or guardian so that we may delete the information as soon as possible.

The following applies when a child uses the App with a parent’s consent and oversight:

  • What information do we collect? We collect the user name and age of a child provided by the parent. We collect usage information when a child or parent uses the App, which we associate with the parent’s information. We do not collect other personal information from the child.
  • How do we use this information? We use it to operate, personalize, maintain, enhance, and provide all of the features of our App. We do not use this information for marketing or advertising purposes.
  • How do we share the child’s information? We share the information only with our service providers, others in the Kaboo family, and otherwise as described in Section 3 above. We do not share the child’s information with third parties for their own purposes.

How can a parent control the child’s information? The parent can change the child’s user name at any time in the App. A parent should contact us at team@sendkaboo.com to permanently delete the child’s information from our systems.

8. International Visitors

Our App is operated and managed on servers located within the United States. If you choose to use our App from the European Union or other regions of the world with laws governing data collection and use that differ from United States law, then you acknowledge that we will transfer your personal information to the United States for the purpose of performing the App according to our contract (e.g., our Terms of Service) and for any other purpose for which you provide explicit, informed consent.

9. Links to other sites

The App may link to and may be linked by websites operated by other entities or individuals. This includes our collaborative artist partners, and social media sites. Some of these websites, such as the Kaboo Facebook page, Instagram account, may be co-branded with our name or logo. This Privacy Policy does not apply to, and we cannot always control the activities of, such other third-party websites. You should consult the respective privacy policies of those third-party websites.

10. Changes and updates to this Privacy Policy

We may modify or revise this Privacy Policy from time to time and will notify you of any changes to our Privacy Policy by posting the revised Privacy Policy with an updated date of revision on our website. If we change this Policy in a material manner, we will do our best to notify you of the changes by posting a notice on our website. Your continued use of the App following the effective date of such update constitutes your acceptance of the revised Policy.

11. Contacting Kaboo

Please contact us at Kaboo with any questions or comments.

By email: team@sendkaboo.com,